445 California Ave.
Reno, NV 89509
Rubicon Deli makes what I consider to be a really good West Coast sandwich. It's really the opposite of what you'd find on the East.
The bread is soft, avocado is everywhere, the people at the counter aren't intimidating... you get the idea. That aside, the most important aspect of what makes Rubicon Deli really good, and a shared trait of the upper crust of East coast sandwich shops, is that every effort is taken to use the highest quality ingredients.
They make the bread on location every morning and add intriguing accents that really push these things over the top including, pesto, jalapeño jack, bleu cheese. Again, those are probably three reasons right there that you'd never find a sandwich like this on the East. In actuality though, I didn't have a true Italian hoagie till I was well into college. Rubicon Deli was my first experience in attempting to integrate "sandwich" into a food group. We literally ate at this place three days a week through all of high school. Number one on the menu for me was the Rubicon Special.
Your choice of bread (I go pesto), turkey, smoked gouda, roasted red peppers, lettuce, and pesto mayo. My personal accent here was adding their habañero mustard. Mustard is another testament to their commitment to top notch ingredients. The menu includes an array of 6 variations that bring a whole new twist on any item on the menu.
Rubicon Deli has come a long way since it's humble beginnings in the back of a country store on the west shore of Lake Tahoe. It has now established a very refined location in downtown Reno and two successful shops in San Diego. Gone are the days of the Tahoe locations that were so frequently part of our lunch hour mission – though Rubicon Deli has maintained consistent quality since it first opened its doors.